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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
New Trends in Tourism Demand - Solo Tourism
 HOŠINSKÁ, Klára
The Bachelor thesis is focused on the new trend of tourism - solo tourism. The final aim is the identification of a specific segment through a questionnaire survey, guided interview other sources of information. An integral part of the thesis is the analysis of tourism demand and assessment of the readiness Enterprises. The solo tourist profile and proposal on innovation of product / marketing communication is developed based on the research according to the requirements of this segment.
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Socially responsible marketing as a new trend in marketing communications
 Uher, Ondřej ; Pešek, Ondřej (advisor) ; Procházková, Markéta (referee)
Bachelor thesis deals with a new trend in marketing communications of companies, which is a socially responsible marketing. Besides a presentment of this marketing tool, main aims of this work are also a comparison of previous progress with current state and especially more detailed analysis of actual situation in this sphere. Therefore, there are firstly mentioned chosen historically the most successful campaigns, but then the main attention is paid to the recent world development. That is characterized mainly by contemporary dominant trends in socially responsible marketing and every trend is substantiated by several typical examples of realized projects. In conclusion, there is of course also provided an insight into the situation on Czech market and after the historical overview, there are presented the most successful campaigns of socially responsible marketing in CR.
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